Dave Cartel Portfolio
Digital Content Producer
Sammy J Sketch
Role: Producer, Director, Video Editor
Objective: To entertain audiences as part of a season of sketches by Sammy J.
Approach: I used my comedy direction skills to create a sketch with broad appeal, contributing to its success.
Results: 4.1 million views across Facebook, YouTube, and ABC iView.
Urvi Majumdar Comedy Special Promo
Role: Producer, Video Editor
Objective: To create a dynamic promo for Urvi Majumdar’s comedy special, setting the tone for her set and appealing to her target demographic of Gen Z and millennial women.
Approach: Delivered a polished, engaging edit within a fast 24-hour turnaround, using sharp cuts and vibrant visuals to reflect Urvi’s comedic style and connect with her audience.
World Vision Explainer
Role: Producer, Video Editor
Objective: To boost awareness of World Vision's work, and drive engagement and followers on the CEO’s TikTok page.
Approach: Part of a series to break down the organisation’s complex work into digestible, engaging content for audiences with fractured attention spans.
Results: 260K views on TikTok, contributing to increased engagement and a stronger presence for the CEO’s profile.
Comedy Explainer
Role: Producer, Video Editor
Objective: To grow followers and engagement for my personal channel.
Approach: Created a topical, relatable video with humour and clear messaging to encourage engagement with a wide audience.
Results: 25K views, 51 comments, and 30 new followers. A 25.2% full watch rate - outperforming the average TikTok completion benchmark of 15-20% - effectively driving engagement and growth.